No we are not talking about a haircut! The snippet is what people see when they are searching on the internet. While some of the terms may seem unfamiliar to you, it would be worthwhile to know exactly what they are and how they relate to connecting your services to the ideal buyer. Here is a list of items that your SEO specialist should be implementing on your behalf. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way." Practical & Tactical: Actions to Take Before You Pay for SEO Services People turn to their devices to get immediate answers. They are narrowing and broadening their consideration set in unique and unpredictable moments. Today, people are no longer following a linear path from awareness to consideration to purchase. Google has some interesting observations on the buyer's journey and how consumers are searching the internet now: "Forget everything you know about the marketing funnel. Notice I did not follow a bunch of "steps" along the buyer's journey. This is why topics and phrases are a better SEO strategy than keywords alone.Īs you can see in the image above, I had a very specific search request. If you are like most people, you ask a question looking for an answer. Think about how you perform an internet search. Instead of just stuffing a bunch of keywords into your blog or web page, you will want to use topics and phrases that solve your customers' problems. If you dive a little deeper, what you probably want is your ideal customer to visit your website so they can purchase your product or service. The primary goal of SEO is to drive more traffic to your website. This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing. It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot has an easy-to-understand definition: SEO stands for search engine optimization- that much has stayed the same. Before you pay for SEO services, here are some things you need to know.
While not meant to be a slam against SEO service providers, you really should look at DIY SEO before you pay. Typically, I will take the call or schedule a meeting because I am curious if there is anything I am missing in my SEO strategy. I don't know about you, but I get at least one email or phone call a week from an SEO expert.